Marketing

The Marketing major is designed to meet current and future needs of organizations and marketing agencies by developing superior entry-level marketing professionals. Graduates of this program are equipped with a rigorous set of managerial, financial, research, and marketing abilities appropriate for today's technological environment.  Options available for these majors include careers in advertising, sales, public relations, marketing research, product development, marketing management, retail management, and social media management.

The marketing program emphasizes the most important line functions of a firm--the major link between the company and the all-important customer. Marketing majors acquire a strong set of general management knowledge and capabilities, problem-solving and decision-making abilities, interpersonal and communication skills, and a foundation in quantitative methods.

In addition to the Core Business Program Outcomes, the following Program Learning Outcomes have been established by Evangel faculty to define the areas of knowledge and skills that students graduating from this major degree program should have developed:

Marketing Program Learning Outcomes

  1. Concepts of Marketing
    • Demonstrate knowledge of principles and concepts of marketing.
  2. Tools and Procedures
    • Utilize business concepts, methods, procedures, and tools necessary to overcome marketing challenges and issues.
  3. Marketing Analysis
    • Ability to analyze consumer and market data to make marketing decisions.
  4. Digital Marketing Strategies
    • Ability to formulate and implement marketing strategies in changing technological and environmental landscapes.

Degrees and Certificates

Classes

MRKT 239 : Principles of Marketing

Covers the basic principles of marketing, including the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers.

Credits

3

MRKT 289 : Sales

Equips aspiring entrepreneurs with essential sales skills needed to launch and grow a startup or independent venture. Students will learn how to sell their ideas, products, and services effectively using growth strategy – the marriage of marketing and sales. The course emphasizes practical, hands-on techniques for customer discovery, pitching, negotiation, and building revenue streams. 

Credits

3

Prerequisites

MRKT 239.

MRKT 331 : Entrepreneurship

Provides a study of entrepreneurship, the creation of new ventures, and the practical application in the marketplace. The course will provide a unique opportunity to understand the benefits of entrepreneurship to society using classroom knowledge and practical application. Students will be engaged in local entrepreneurship activities such as the "1 Million Cups" event and will have an opportunity to create an enterprise using a business idea.

Credits

3

Prerequisites

MRKT 239.

MRKT 341 : Promotions Management

Examines promotional mix of the organization, including a marketing subsystem used to inform and persuade both present and potential customers.

Credits

3

Prerequisites

MRKT 239.

MRKT 345 : Desktop Publishing Design

Emphasizes the designing and laying out of publications on the computer. Includes a study of basic design principles, typography, and relevant computer software. Cross-listed with COMM 345.

Credits

3

Prerequisites

COEM 175 recommended.

MRKT 347 : International Business

Examines marketing, management, and finance in an international environment. Emphasis on the cultural and environmental differences in foreign markets and the effects on an international marketing program.

Credits

3

Prerequisites

MRKT 239.

MRKT 389 : Digital Marketing

Explores new and emerging marketing strategies and concepts of today's digital marketing landscape. Topics included marketing effects on individuals, audiences, publics and cultures, interactive marketing theories, database and search engine marketing, innovative digital media product development, branding, distribution and social influence strategies. Examines the theory and practice of digital marketing through creative thinking exercises, virtual guest speakers, and hands-on application techniques.

Credits

3

Prerequisites

MRKT 239 or permission of the professor.

MRKT 441 : Marketing Research

Helps students develop a systematic search for a study of facts relevant to problem solving in marketing management.

Credits

3

Prerequisites

MATH 210 and junior or senior standing.

MRKT 446 : Marketing Management

Provides students with a case-study experience that involves planning, decision-making, and evaluating the total marketing program of various organizations.

Credits

3

Prerequisites

MRKT 441 or permission of the professor.