Marketing Major

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A Marketing major must complete the following courses:

Business Foundation Requirements

Item #

Title

Credits

Principles of Macroeconomics

3

Principles of Microeconomics

3

Organizational Design and Management

3

Financial Accounting

3

Managerial Accounting

3

Spreadsheet Applications

3

Principles of Marketing

3

3

Introduction to Business Analytics

3

Business Communications

3

International Business

3

FIN 363

Principles of Finance

3

Strategic Management

3

1

Sub-Total Credits

40

Required Courses

Item #

Title

Credits

Consumer Behavior

3

Promotions Management

3

Digital Marketing

3

Marketing Research

3

Marketing Management

3

Sub-Total Credits

15

Take 9 credits from the following:

Item #

Title

Credits

ART 218

Introduction to Graphic Design

3

Business Internship

3

Advertising: Principles and Practices

3

Desktop Publishing Design

3

Entrepreneurship

3

Public Relations: Principles and Practice

3

Supply Chain Management

3

Human Behavior in Organizations

3

Sub-Total Credits

9

Electives

Choose 6 credits from MRKT, MGMT, LEAD, CPSC, ART or other department approved courses.

Sub-Total Credits

6

Total credits:

70

Overview

Program

Type

Bachelor of Business Administration