Marketing Communication Track

The Marketing Communication vocational track is a comprehensive program of study that emphasizes marketing in both business and communication areas. This program combines a concentration in Marketing with a concentration in Communication. Students will learn strategies, tactics, management, promotional techniques, production skills in advertising and public relations, as well as theories and research in marketing communication. This track requires 62 hours in business and communication, this along with the requirements of core curriculum will meet the 124 credits required for graduation.