Marketing

The Marketing major is designed to meet current and future needs of organizations and marketing agencies by developing superior entry-level marketing professionals. Graduates of this program are equipped with a rigorous set of managerial, financial, research, and marketing abilities appropriate for today's technological environment.  Options available for these majors include careers in advertising, sales, public relations, marketing research, product development, marketing management, and retail management.

The marketing program emphasizes the most important line functions of a firm--the major link between the company and the all-important customer. Marketing majors acquire a strong set of general management knowledge and capabilities, problem-solving and decision-making abilities, interpersonal and communication skills, and a foundation in quantitative methods.

 In addition to the Core Business Program Outcomes, the following Program Learning Outcomes have been established by Evangel faculty to define the areas of knowledge and skills that students graduating from this major degree program should have developed:

Marketing Program Learning Outcomes

1. Demonstrate knowledge of principles and concepts of marketing. 
2. Evaluate and explain the effects of globalization on the business environment. 
3. Utilize business concepts, methods, procedures, and management information systems. 
4. Assess the legal, economic, and social aspects of a marketing decision. 
5. Recognize and evaluate ethical issues in business.