Marketing

The Marketing major is designed to meet current and future needs of organizations and marketing agencies by developing superior entry-level marketing professionals. Graduates of this program are equipped with a rigorous set of managerial, financial, research, and marketing abilities appropriate for today's technological environment.  Options available for these majors include careers in advertising, sales, public relations, marketing research, product development, marketing management, and retail management.

The marketing program emphasizes the most important line functions of a firm--the major link between the company and the all-important customer. Marketing majors acquire a strong set of general management knowledge and capabilities, problem-solving and decision-making abilities, interpersonal and communication skills, and a foundation in quantitative methods.

 In addition to the Core Business Program Outcomes, the following Program Learning Outcomes have been established by Evangel faculty to define the areas of knowledge and skills that students graduating from this major degree program should have developed:

Marketing Program Learning Outcomes

  1. Demonstrate knowledge of principles and concepts of marketing. 
  2. Evaluate and explain the effects of globalization on the business environment. 
  3. Utilize business concepts, methods, procedures, and management information systems. 
  4. Assess the legal, economic, and social aspects of a marketing decision. 
  5. Recognize and evaluate ethical issues in business.

Degrees and Certificates

Classes

MRKT 194 : Free Enterprise

Explores economic, marketing, and budget principles for operating a business in a free-market economy.

Credits

0.5

MRKT 331 : Entrepreneurship

A study of entrepreneurship, the creation of new ventures, and the practical application in the marketplace. The course will provide a unique opportunity to understand the benefits of entrepreneurship to society using the classroom knowledge and practical application. Students will be engaged in local entrepreneurship activities such as the "1 Million Cup" event and will have an opportunity to create an enterprise.

Credits

3

Prerequisites

MRKT 239.

MRKT 332 : Consumer Behavior

Explains the influence of cultural, social, and psychological factors on consumer behavior.

Credits

3

Prerequisites

MRKT 239.

MRKT 341 : Promotions Management

Examines promotional mix of the organization, including a marketing subsystem used to inform and persuade both present and potential customers.

Credits

3

Prerequisites

MRKT 239.

MRKT 342 : Sales Management

Discusses managerial aspects of selling operations with reference to problems involved in investigations of markets, planning the sales effort, management of sales and service personnel, and control of sales operation.

Credits

3

Prerequisites

MRKT 239.

MRKT 345 : Desktop Publishing Design

Explains the design and layout of publications on the computer, including basic design principles, typography, and relevant computer software.

Credits

3

MRKT 347 : International Business

Examines marketing, management, and finance in an international environment. Includes emphasis on the cultural and environmental differences in foreign markets and the effects on an international marketing program.

Credits

3

Prerequisites

MRKT 239.

MRKT 352 : Public Relations

Examines the relationship between publicity and public relations, with emphasis on the steps and means, the policies, and the people through which good public relations can be achieved. 

Credits

3

Prerequisites

COMM 214 or permission of the professor.

MRKT 355 : Multimedia Production I: Web Development and Design

Explores the development of computer media on the internet using text, visuals, animation audio, and video. Topics include HTML, JavaScript, webpage design, and production of multimedia elements for web sites. This course builds on students' previous courses in desktop publishing, audio and video production, and computer applications.

Credits

3

MRKT 389 : Digital Marketing

Explores new and emerging marketing strategies and concepts of today's digital marketing landscape. Topics included marketing effects on individuals, audiences, publics and cultures, interactive marketing theories, database and search engine marketing, innovative digital media product development, branding, distribution and social influence strategies. Examines the theory and practice of digital marketing through creative thinking exercises, guest speakers, and hands-on application techniques.

Credits

3

Prerequisites

MRKT 239 or permission of the professor.

MRKT 433 : Advertising 2

Examines in-depth approaches to advertising theory, strategy, and execution. Provides students with practical experience in gathering marketing data, writing a marketing plan, creating a copy platform, and expediting an advertising job from conception through final client approval.

Credits

3

Prerequisites

COMM 214 and MRKT 333. COMM 246 and COMM 345 recommended. 

MRKT 441 : Marketing Research

Helps students develop a systematic search for a study of facts relevant to problem solving in marketing management.

Credits

3

Prerequisites

One course in statistics, 6 hours of marketing courses, or permission of the professor.

MRKT 446 : Marketing Management

Provides students with a case-study experience that involves planning, decision-making, and evaluating the total marketing program of various organizations.

Credits

3

Prerequisites

MRKT 441 or permission of the professor.

MRKT 452 : Advanced Public Relations

Provides students with knowledge and experience in the techniques and tools of the public relations practitioner.

Credits

3

Prerequisites

MRKT 352.