Strategic Communication

The Strategic Communication Major emphasizes learning in Advertising, Promotion & Public Relations. These areas of marketing communication include theory, research, and skills in messages and media that target specific types of audiences to achieve various purposes of an organization, campaign, business, or individual.

The Advertising, Promotion & Public Relations track is offered to students who want to specialize in promotional communication, such as advertising and marketing through traditional and social media or public relations. Students interested in commercial and print ad production, promotional campaigning, event coordination, copywriting, press relations, social media, and strategic communication for business and non-profits would find this major or minor a benefit.

Degrees and Certificates

Classes

COSC 231 : Strategic Communication

Introduces the field of strategic communication. "Strategic communication" identifies the significance of research-driven communication efforts that advance organizational missions. This course introduces students to this field of study and practice and emphasizes research, data-gathering, analysis and evaluation to create strategic communication proposals that effectively and ethically target key audiences to solve problems or leverage opportunities in support of an organization's mission.

Credits

Prerequisites

COMM 214 or permission of the professor.

COSC 361 : Integrated Marketing Communication & Production

Builds on the concepts learned in COSC 231 and related communication/media coursework in a way that bridges promotional strategy with tactical implementation. Using either new or established strategic plans, students will implement tactics and produce media that integrates the marketing communication concepts in a unified manner to targeted audiences.

Credits

Prerequisites

COEM 175, COMM 214, COSC 231 or permission of the professor.