Strategic Communication Major (Advertising Promotion & Public Relations Track)
The Strategic Communication major with the Advertising, Promotion & Public Relations track requires 44 credits, including:
Three credits chosen in media production are required. A maximum of 4 credits of workshops may be applied to the major. Only 2 credits of any specific workshop may be applied toward the major. COMM 113, 205, and 211 are also required as part of general education requirements.
The Communication Studies track is designed to meet the needs of students interested in strategic communication but who want a more generalized degree that prepares the student for work outside of mass media contexts, emphasizing human interaction in its various forms. This track is particularly applicable to students who want to go on to graduate work in another related field such as speech, communication research, politics or law.
Required Courses
Take 3 credits from the following:
Electives
Choose 2 credits of additional workshops:
The remaining 6 credits may be chosen from the communication course offerings at the 300 or 400 level with the permission of the student’s advisor or select MRKT courses, which may include MRKT 341, 389, or 446.