Public Relations & Advertising Minor

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The minor requires 20 credits, including:

Required Courses

Item #

Title

Credits

Introduction to Electronic Media

3

Introduction to Media Writing

3

Advertising: Principles and Practice

3

Public Relations: Principles and Practice

3

Strategic Communication

3

Sub-Total Credits

15

Take 3 credits from the following:

Item #

Title

Credits

Integrated Marketing Communication & Production

3

Social Media Strategies and Techniques

3

Mass Media Law and Ethics

3

Persuasion and Debate

3

Sub-Total Credits

3

Workshops

Take 2 credits from the following:

Must include COMR 318. Only 2 credits of any workshop may be applied toward the or minor.

Item #

Title

Credits

Public Relations and Advertising Workshop

1

Television and Radio Workshop

1

ValorMedia Workshop

1

1

Presentation and Performance Workshop

1

Sub-Total Credits

2

Total credits:

20

Overview

Program

Public Relations and Advertising

Type

Minor