Public Relations and Advertising

Degrees and Certificates

Classes

COMR 333 : Advertising

Introduces the field of advertising through various media. Acquaints students with the basic techniques of advertising.

Credits

3

Prerequisites

COMM 214 or MRKT 239.

COMR 352 : Public Relations

Explains the relationship between publicity and public relations with emphasis on the steps and means, policies, and people to achieve good public relations.

Credits

3

Prerequisites

COMM 214 or permission of the professor.

COMR 363 : Advertising Workshop

Provides weekly experience and skill training in the fields of promotion, public relations, and advertising. Students work with departmental clients, plan strategies for promotion, develop campaigns, create materials, and assess results as part of the workshop experience.

Credits

1

Prerequisites

COEM 175 and COMM 214 (COMM 333, 352 and/or MRKT 239 recommended).

COMR 372 : Social Media Communication

Using the media-usage theory, explains the why and how of using relationship-building social media platforms to meet a wide variety of audiences' communication needs and wants. Students apply concepts learned throughout the course to develop social media strategies, use tools to build a strategic media presence, and learn how to be informed, strategic consumers and producers of communication content delivered on social media platforms.

Credits

3

Prerequisites

COMM 214 or MRKT 239.

COMR 443 : Cases and Campaigns in Advertising and Public Relations

Gives students experience in and knowledge of the techniques and tools of the advertising/and public relations practitioner.

Credits

3

Prerequisites

Successful completion of COMR 352/MRKT 352 and COMR 333/MRKT 333 or permission of the professor. EU writing proficiency.