Sports Management

The Sport Management program prepares those interested in the business and operations of sports programs to administrate activities for both organizations and patrons. Students who imagine a career spent in professional or collegiate sports on the business side should consider this program. A Sport Management degree can provide the reality of working in sports, along with the flexibility of a balanced education based on business as it applies to athletics.

Program Learning Outcomes

Graduates of the Sport Management Program will:

  1. Describe how sport is a medium for integrating gender issues, ethnic and religious diversity, and social behavior.
  2. Identify and understand the concepts of strategic planning, resource allocation, and leadership theory of a variety of sport organizations.
  3. Describe and apply sport-marketing principles to construct a marketing plan for a local sport entity.
  4. Describe the concept and creation of an event including the process of sponsorship solicitation, event staffing, and selection of event location.
  5. Identify the various types of sport facilities and describe effective management procedures.

In addition to Evangel’s general education requirements, the Sport Management major consists of a minimum of 54 credits.

Degrees and Certificates

Classes

SMGT 124 : Introduction to Sport Management

Introduces students to the basic organizational and business structure of the sport, fitness, and leisure industries. Topics include professional, Olympic, intercollegiate, and exercise/fitness promotion business entities.

Credits

3

SMGT 200 : Marketing for Sport

Focuses on marketing principles in sport-related settings. Topics include corporate sponsorships, ticket sales, broadcast agreements, promotional events, and direct marketing in the sport entertainment, participation, and goods sectors of the industry.

Credits

3

SMGT 222 : Sport Facility Management

Discusses facility management topics such as mission development; funding and budgeting, site selection, planning, and design; mathematical calculations; scheduling principles, procedures, and thought processes involved in the organizing and conducting of sport tournament and events.

Credits

3

Prerequisites

SMGT 124.

SMGT 301 : Sport Practicum

Provides an opportunity for students to find a practicum experience to begin to gain experience and establish a network community for employment preparation.

Credits

1

Prerequisites

SMGT 124.

SMGT 302 : Sport Practicum

Provides an opportunity for students to find a practicum experience to begin to gain experience and establish a network community for employment preparation.

Credits

1

Prerequisites

SMGT 124.

SMGT 303 : Sport Practicum

Provides an opportunity for students to find a practicum experience to begin to gain experience and establish a network community for employment preparation.

Credits

1

Prerequisites

SMGT 124.

SMGT 315 : Sport Event Management

Explores foundations of event management. Topics include staffing, budgeting, financing, promoting, securing, and managing.

Credits

3

Prerequisites

SMGT 222.

SMGT 324 : Organization and Administration of Recreation & Sport

Analyzes the relationship of sport and management. Topics include sporting goods manufacturers, fitness centers, recreation departments, broadcasting, little league teams, high school, NCAA, and professional leagues. Incorporates four functions of management: planning, organizing, leading, and controlling.

Credits

3

Prerequisites

SMGT 315.

SMGT 496 : Professional Seminar in Sport Management

Explores the concepts in core courses from each major within the Kinesiology department. Topics include discussion of experiences shared in practicum and field experiences, preparation for certifications and capstone presentations to further the student's career advancement.

Credits

1

SMGT 497 : Sport Internship

Provides students the opportunity to engage in equivalency of full-time employment in an appropriate agency for a total of 45-50 contact per credit hour.

Credits

6

Prerequisites

90 Practicum hours, SMGT 315, SMGT 422, permission of the coordinator.